About Me

I am Alex Rivera, a freelance graphic designer with 8 years of experience helping businesses look their best. After working at two design agencies in San Francisco, I went solo in 2020 to focus on brand identity and visual storytelling.

I have worked with over 120 clients ranging from local coffee shops to funded tech startups. My work has been featured in Creative Bloq, Behance, and the Sacramento Bee. I hold a BFA in Graphic Design from CalArts.

Tools I Use

Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects), Figma, Procreate, Canva Pro for client handoffs.

My Process

1. Discovery call to understand your brand, audience, and goals. 2. Mood board and concepts – 2-3 directions within a week. 3. Refinement with two rounds of revisions included. 4. Final delivery with all file formats, brand guidelines document, and usage instructions.